Google, Yahoo!, and other search engines offer advertising spots in their results pages that look similar to regular listings. These spots appear in the top, right, and bottom margins of search engine results pages. Pay-per-click ads look similar to "natural" listings - the unpaid listings in the middle of search engine results pages. The main difference between "natural" listings and paid listings is advertisers pay a specific amount whenever a user clicks on a paid listing's link (hence the name "pay-per-click").
Pay-Per-Click Management Services
Pure Visibility will set up and manage new pay-per-click accounts or optimize existing pay-per-click campaigns. Our focus is on driving traffic to a site and generating sales or leads. We track and measure progress, reporting to you on a monthly basis. Depending on your goals, we will work to improve existing campaigns by lowering costs, improving click-through rates, and increasing your return on investment.