Web 2.0 offers the web as a platform of services wherein applications and people can easily interact to collaborate and share information.

Web 2.0 promotes viral marketing. Websites that follow the web 2.0 techniques and practices attract greater exposure resulting in an increase in site traffic.

What is Web 2.0? Is it a new technology? The latest version of the Internet? Web 2.0 is neither, rather it's a concept, an approach to developing web solutions that lays emphasis on active participation and interaction among people. The idea is to allow people to become active contributors to websites .